The Lucha Project is an independent wrestling promotion redefining live entertainment by blending professional wrestling with music, nightlife, festivals, and community events.

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Who We Are

Bringing Pro Wrestling where it normally doesn't belong!

The Lucha Project at a rave event

Event Styles

We Don't Fit Into One Box. Along with a "Traditional Wrestling" show, we've also successfully produced events like:

Punk & Hardcore Shows

Raves and EDM Events

Breweries and Taprooms

Family Friendly Community and Charity Events

DIY House Shows and Birthday Parties

Specialty and Pop Culture Events

Shared The Stage With

The Lucha Project has appeared alongside nationally recognized artists including:

Kottonmouth Kings
Lil Jon
Ying Yang Twins
Dropkick Murphys
Valentino Khan

Audience & Reach

Built for Today's Audience. Our Base Audience for Canon Events and Social Media Reach

[500K+]
Social Reach
[80%]
Women
[20%]
Men
[21 - 35]
Avg. Age
Strong Queer Representation

On The Road

We've successfully produced events across multiple states, adapting our presentation to venues of every size—from intimate DIY spaces to major festivals.

  • Salt Lake City, UT Metro Music Hall
  • Helena, MT Helena Temple
  • Houston, TX Brash Brewing
  • Grand Junction, CO Mesa Theater
  • Ogden, UT Weber State University
  • Denver, CO The Creepatorium
  • Portland, OR Gigantic Brewing
  • North Little Rock, AR Dedicated Arts Studio

What We Bring

  • Full Wrestling Production
  • Professional Ring
  • Experienced Crew
  • Touring Talent
  • Custom Promotion
  • Flexible Venue Setup (We Fit Anywhere)
  • Flexible Programming (Family or 18+)
  • Festival Ready

Why The Lucha Project

We go where the crowd already is.

We're more than a wrestling promotion—we're an entertainment partner.

Built for any room.

Whether it's a brewery looking for a unique attraction, a festival building a diverse lineup, or a DIY venue wanting something unforgettable, The Lucha Project creates experiences that people remember.

Independent, not corporate.

Every match, storyline, and partnership is built in-house — DIY from top to bottom.

The Lucha Project logo

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